Direct with Purpose. Lead with Clarity.
At The Deeper Change Academy, we’re here to elevate how we live and lead with purpose, courage, and clarity. Whether you're here to grow personally, lead others, or shape more effective, human-centred systems, this is where it starts.
Rooted in Experience, Designed for Impact
With over a decade of excellence in leadership development, transformation consultancy, and immersive learning for Product and Service based organisations, Deeper Change Academy brings deep, real-world experience to every course and engagement. Founded by Simon Powers, a globally recognised change leader and entrepreneur, the Academy exists to help organisations build the leadership, mindset, and culture needed for lasting, meaningful progress.
Our Expertise
Deeper Change Academy is built on over a decade of experience supporting complex, enterprise-wide transformation and developing thousands of professionals in leadership, strategy, product and organisational development.
Our approach is grounded in the pioneering work of Simon Powers—an internationally recognised expert in agile leadership, systems thinking, and large-scale change.
Our faculty includes seasoned consultants, coaches, and educators who bring deep real-world experience and a shared commitment: to help leaders turn ambition into action and make meaningful change at every level of the organisation.
Our Vision
People at the Heart of Every System
We believe that real change starts with people. That’s why we place human connection, learning, and growth at the heart of everything we do. Our vision is to build organisations where transformation is not only possible, but purposeful.
People-first:
We prioritise psychological safety, deep listening, and co-creation.
Customer-centric:
We place the customer at the centre of the journey and optimise people around strategic delivery.
Agile at the core:
We embody an agile mindset—responsive, iterative, and continuously improving.
Integrity and impact:
We are committed to delivering measurable outcomes for learners and their organisations through quality, transparency, and long-term value.
Why Choose Us
Proven Experience
With over a decade of hands-on success supporting global organisations, our programmes are shaped by real-world insight and tested leadership frameworks, not just theory.
Trused Leadership
Founded by Simon Powers—an internationally recognised expert in organisational change and leadership development—Deeper Change Academy bridges innovation with practical, strategic results.
Tailored for Impact
Whether you're strengthening leadership capability, upskilling Product Managers, aligning teams, or guiding cultural transformation, our solutions meet the unique challenges faced by today’s senior leaders and boards.
A Global Peer Community
Join a dynamic network of executives, directors, and senior professionals committed to creating meaningful, human-centred progress within their organisations and beyond.
Organisations choose Deeper Change Academy because we deliver more than knowledge; we build capability where it matters most.
We combine the rigour of a trusted corporate provider with the depth, agility, and innovation of a best-in-class academy. Our programmes are designed with the real pressures of leadership in mind, specifically supporting those who must navigate complexity, manage risk, align stakeholders, and lead transformation at scale.
Whether you're scaling strategy across divisions, embedding new ways of working, or investing in leadership development that lasts, we’re a trusted partner in delivering meaningful change, with clarity, courage, and results.
The Spiral Butterfly
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Our Story in Numbers
12000 +
people trained
75
countries represented
in our courses
15 years
training experience
12 +
ICAgile certified courses
Our Team Of Professionals
Simon Powers
Founding CEO
CEO and Founder of The Deeper Change Academy and AWA Global.
Following a career in large-scale software architecture working for Goldman Sachs, NYSE Euronext, BNP Paribas, Oxfam, Local Government, and various retail corporations, Simon naturally moved into running large-scale agile change programs.
He started the first global community of practice, Adventures with Agile, in 2014, defined one of the best-known descriptions of agility with The Agile Onion, and defined the Agile Mindset.
He pioneered the world's first coaching approach to whole organisational change with the Enterprise Change Pattern and wrote the book on Change.
He was voted the person who did the most to promote agility globally, the best public conference speaker, and won the award for the best CEO by CEO Monthly magazine.
David Lowe
Programme designer and co-lead | ICF-PCC, ICE-AC
David is a coach, trainer, author and podcaster whose approach is underpinned by the belief that everyone has the right to improve both their professional and personal life. He is renowned for his friendly and engaging style, and has worked with a range of different organisations across a number of sectors, such as GDS, Ford, Bayer and Unilever.
Noting that he uses humour less in coaching than he does in other areas (i.e. training, mentoring and facilitating), David conducted a four-year doctoral research programme at Oxford Brookes to explore the experience of humour within coaching.
Linda Spencer
Director of Education and co-lead | ICF-MCC, MA
Following a career in automotive procurement, including 9 years at BMW’s headquarters in Germany, Linda pivoted to a new career as an executive coach. Now with a track record of over a decade, she holds a master’s degree in Coaching and Mentoring Practice, has published research, and coached hundreds of leaders and professionals, from Colorado to Lahore and Stockholm to Cape Town, in industries ranging from banking to aerospace engineering. Linda is designated a Master Certified Coach by the International Coaching Federation (ICF-MCC) and values her work in coach education and mentor coaching as a sustainable way to keep her own skills honed and up to date, as well as to help others to make the world of work a more positive place to be.
Antoinette Coetzee
Trainer | ICF-PCC, ICE-AC & ORSCC
Antoinette is a Team, Leadership and Enterprise Agile coach, who focuses on growing inner agility in leaders at all levels of the organisation. Her forte is growing agility in EVERYONE, and putting her own experience in practice by showing others how to do bring about greater agility in their organisations themselves. She is a coach of coaches and teaches and develops transformation, coaching and facilitation skills at both the Team and Enterprise level.
Dan Moody
Trainer | ICE-EC
Dan has experience in leadership roles and as a coach at Fortune 100 companies such as American Express, FedEx, and Chevron. Combined with over a decade of product management experience, Dan understands first hand the realities facing those charged with operationalising the myriad theories, practices, and tools in the realm of improving ways of working, in order to get better outcomes. Dan is a practitioner and is aware that context counts. He uses that understanding to co-create solutions fit for context with an eye toward future state, and he has a proven track-record of constructively challenging the status quo to improve outcomes.
Alan Jennings
Trainer | ICF-PCC
Alan is an Enterprise Agile Coach with 20 years experience. He started his career as a programmer developing biomedical systems and security systems then find his passion in creating the right environment for teams to function and collaborate in.
Alan loves getting organisations to focus on the human, building connections and relationships whilst understanding the simplicity of lean agile approaches and the power of facilitation.
Jiten Vara
Trainer
Jit is a coach and trainer with over 15 years experience. In that time he has helped to increase agility of organisations in sectors ranging from Fashion to Finance, Retail to Life Sciences, as well as Government and Automotive industries. Jit’s passion at work is helping people reach their next peak and in the constant pursuit of high performance, especially in scaled environments.
Jit is also an author and professional coach, accredited by the ICF.
